(If there is a tag at the end of a sentence or block like [WE-S01E10] that means the information has been harvested from the excellent Writing Excuses podcast).
- Where 2 or 3 ideas stick together and have an interesting chemistry you have a book. [WE-S01E01]
- You have to take a mundane idea and an extraordinary idea and wed them together. [WE-S01E01]